{"id":4220,"date":"2025-09-02T16:04:52","date_gmt":"2025-09-02T14:04:52","guid":{"rendered":"https:\/\/www.metra.eu\/?p=4220"},"modified":"2025-09-02T16:04:52","modified_gmt":"2025-09-02T14:04:52","slug":"naissance-de-metra-north-america","status":"publish","type":"post","link":"https:\/\/www.metra.eu\/fr\/naissance-de-metra-north-america\/","title":{"rendered":"Naissance de METRA North America : une nouvelle pr\u00e9sence mondiale pour le Groupe METRA"},"content":{"rendered":"<p>Le Groupe METRA franchit une \u00e9tape strat\u00e9gique fondamentale avec la cr\u00e9ation de <strong>METRA North America<\/strong>, la nouvelle marque d\u00e9di\u00e9e aux march\u00e9s des \u00c9tats-Unis et du Canada.<br \/>\nUne initiative qui consolide la dimension internationale du Groupe et renforce son lien avec les principaux march\u00e9s mondiaux de l\u2019aluminium.<\/p>\n<h3><strong>Une marque fond\u00e9e sur l\u2019exp\u00e9rience de trois entreprises industrielles<\/strong><\/h3>\n<p>METRA North America est n\u00e9e de l\u2019int\u00e9gration de trois soci\u00e9t\u00e9s d\u00e9j\u00e0 bien \u00e9tablies et reconnues pour leur expertise et leur fiabilit\u00e9 :<\/p>\n<ul>\n<li><strong>Extruded Aluminum Company (EAC)<\/strong><\/li>\n<li><strong>Profile Custom Extrusions<\/strong><\/li>\n<li><strong>Metra Canada<\/strong><\/li>\n<\/ul>\n<p>Trois entreprises qui, r\u00e9unies sous une seule marque, permettent d\u2019offrir un portefeuille de produits plus large, une capacit\u00e9 de production accrue et une cha\u00eene d\u2019approvisionnement encore plus int\u00e9gr\u00e9e.<\/p>\n<h3><strong>L\u2019objectif : \u201cRaise the Bar\u201d<\/strong><\/h3>\n<p>Avec METRA North America, le Groupe entend <strong>\u00e9lever les standards de qualit\u00e9, d\u2019innovation et de service<\/strong> dans le secteur de l\u2019aluminium, en mettant l\u2019accent sur :<\/p>\n<ul>\n<li><strong>Qualit\u00e9 industrielle certifi\u00e9e<\/strong>, garantie par des proc\u00e9d\u00e9s et des installations avanc\u00e9s,<\/li>\n<li><strong>Capacit\u00e9 de production et flexibilit\u00e9<\/strong> pour r\u00e9pondre \u00e0 des march\u00e9s en constante \u00e9volution,<\/li>\n<li><strong>Valeur au-del\u00e0 du prix<\/strong>, en pla\u00e7ant au centre fiabilit\u00e9, conception et accompagnement des clients.<\/li>\n<\/ul>\n<h3><strong>Une vision globale, une identit\u00e9 unique<\/strong><\/h3>\n<p>La cr\u00e9ation de METRA North America repr\u00e9sente une nouvelle \u00e9tape dans le parcours de croissance du Groupe, d\u00e9j\u00e0 actif avec 9 sites de production en Europe et en Am\u00e9rique du Nord et une capacit\u00e9 de plus de 190 000 tonnes par an. Un choix qui consolide la <strong>vocation internationale<\/strong> de METRA, en renfor\u00e7ant sa pr\u00e9sence directe dans une zone strat\u00e9gique pour l\u2019architecture, l\u2019industrie et le transport ferroviaire.<\/p>\n<p>D\u00e9couvrez-en plus sur le nouveau site officiel : <a href=\"https:\/\/www.metra-na.com\/\" target=\"_blank\" rel=\"noopener\">www.metra-na.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe METRA franchit une \u00e9tape strat\u00e9gique fondamentale avec la cr\u00e9ation de METRA North America, la nouvelle marque d\u00e9di\u00e9e aux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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